Public Relations in Auckland
Public relations is increasingly recognised as a cost-effective method of building and maintaining brands and reputations as well as communicating effectively with target audiences. Locally, PR is incredibly valuable, not only for private organisations but also as a key tool in the development of Auckland's identity.
 
Greater Auckland represents one third of the country's population, playing host to a diverse and multicultural 1.25million. This diversity, as well as the speed at which the city is developing, calls upon communication to ensure all aspects of our city progress smoothly.
 
With the infrastructural developments that are currently a prominent feature in and around the city, professional communicators are very important in bridging the gap between the decision makers and the public. It is crucial that Aucklanders are kept up to date with work progress and that new developments are explained in a clear and accessible way. During the developments cooperation is required between all Aucklanders, so keeping communication channels open is essential. Communicators need to create and maintain an understanding between all groups, acting as representatives of not only the council and other involved organisations, but of the people of Auckland as well.
 
The multiculturalism which defines Auckland and sets it apart is central to the city's development as a unique and prominent member of the global market. The aim of PR is not to make allowances for, or to integrate, different cultures, but to take advantage of the differing perspectives, backgrounds and strengths that exist within a multicultural environment- advancing innovation. Multiculturalism offers a variety of opinion and skill that is not found in more monocultural environments and this advantage needs to be maximised and fostered in Auckland's organisations, educational institutes and public arenas. 

As Auckland grows as a city and continues to state its importance on an international level, professional communicators need to work to ensure that the city is not represented by a few private organisations but that a unified identity is promoted through these key players. Campaigns like Heart of the City's 'Big Little City' promote Auckland's rich culture and attractions to a national audience but it is mostly PR that is used to increase international awareness and appreciation of our city. Practitioners with international ties are invaluable - a knowledge and familiarity of, as well as relations in, the international market is a significant advantage for businesses making an entrance onto the global stage.
 
As Auckland develops further in business, culture, infrastructure and identity, public relations will continue to play a vital role in international and local marketing as well as the smooth operation of the city. 

 
"If I had one dollar left, I'd spend it on PR"
- Bill Gates


Useful links:
 
Auckland City Council - 
www.aucklandcity.govt.nz
 
PRINZ -
www.prinz.org.nz
 
Hill and Knowlton -
www.hillandknowlton.com


JML Communications, tel (09) 358-2828, Suite 3.2, Site 3 Building, 30 St Benedicts Street, Eden Terrace, Auckland 1010
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