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| THE CHALLENGE |
In a PR-only campaign, JML was charged with introducing the latest version of a tech product to media that were already very familiar with the brand. In order to generate interest in the product, pull time-pressed journalists away from their desks and demonstrate the many unique features that accompanied this recent model, JML designed a launch event packed with surprises.
The goal was to create an inter-active event that would be a first for journalists.
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| THE RESULT |
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All key media targets attended the event and the brand maintained its position as a market leader. Coverage of the event appeared in Computerworld, PC World, the New Zealand Herald, National Business Review, M2, M2 Woman, NetGuide and Tone magazine. The new product garnered a series of excellent reviews, adding to the over 80 reviews and product/company mentions JML has already secured for the brand over 18 months.
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