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| THE CHALLENGE |
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Working to help a global brand carve out a new identity in New Zealand, JML was approached to hold a key influencer party for 200 as well as to execute a media relations campaign surrounding the party that would support the brand’s objectives.
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| THE RESULT |
Selecting an exclusive, remote location, JML worked to manage the event from invite list to theming and held a highly successful event that the client declared met all of their objectives.
JML crafted an afternoon and evening with unique activities for guests, a carefully selected menu to reflect the brand’s global identity, a VIP guest list drawn from the worlds of fashion, politics, sports, business and media and enough surprises to guarantee an enjoyable evening.
JML also oversaw the staging of the event from transport for guests and security, to unique briefs for décor, cocktails and music.
This was accompanied by inviting select media to the event and securing coverage of the event. This allowed the company to secure future profile and interview opportunities for representatives of the brand, resulting in numerous pieces of coverage.
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