Bid city for major international sporting event.
In a closely-contested race, four world-class cities are vying to host a major international sporting event. As part of this the city bid teams visited New Zealand to spread the message about their individual strengths. Working with one of these cities, JML assisted with a media relations campaign to promote the city’s bid and showcase the unique features of the area. This presented an interesting challenge, as the other three cities were simultaneously aiming for the same coverage.
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Sporting leader.
Visiting sporting teams are up against a serious challenge when they play on New Zealand turf. Kiwis’ love of sport and pride in our home teams is a force to be reckoned with. Recently, JML helped a visiting international team with media and public outreach, with the objective of countering anticipated negative publicity and softening attitudes towards the team. more

Launching association with a global sport.
To launch the corporation’s sponsorship of the event and to garner attention for the sporting event, JML worked with the company and its partner sporting organisation to hold a media day. This allowed media to participate in the event and challenge each other, and the reigning champions of the sport, in a series of games, with an eventual overall winner declared. National sporting stars came along to compete, giving serious bragging rights to the journalist who came out on top. more

Key influencer party for
200 VIP guests.
Working to help a global brand carve out a new identity in New Zealand, JML was approached to hold a key influencer party for 200 as well as to execute a media relations campaign surrounding the party that would support the brand’s objectives. more

Introduce media to a new tech product and showcase its many features.
In a PR-only campaign, JML was charged with introducing the latest version of a tech product to media that were already very familiar with the brand. more

Communicate a billing error to a large customer base.
When a global financial services provider sought support in informing customers of a problem with a product they’d inherited in a recent acquisition, the company approached JML. more

Navigate union strike action in the public eye.
In 2008 JML was approached by a major international supplier to the global travel industry to assist with the management of a potential public relations crisis brought about by unexpected union strike action. more

Year end reporting for a major public company.
In 2009 JML won a contract to write and manage the year end communications for a NZX Top 50 company. The assignment involved a full suite of investor communications. more